ETSU Online MBA - Health Care Marketing
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East Tennessee State University’s online’s MBA in health care marketing is a specialized program designed to equip professionals with the knowledge and skills necessary to excel in the dynamic field of health care marketing. This program is ideal for individuals seeking to advance their health care administration, marketing, or communications careers.
A significant benefit of this online program is its flexibility. Students can progress through their coursework at a pace that suits their individual schedules, effectively managing their studies alongside work and personal obligations. Furthermore, ETSU’s online platform offers an extensive array of resources, such as interactive lectures, discussion forums, and virtual office hours with faculty members.
The MBA in health care marketing curriculum is designed to provide a strong foundation in business administration and health care-specific marketing principles. Students will explore topics such as:
- Health care marketing fundamentals: Understanding the unique challenges and opportunities the health care market presents.
- Health care branding and positioning: Developing effective branding strategies to differentiate health care organizations and attract patients.
- Health care advertising and public relations: Creating targeted advertising campaigns and managing public relations efforts to enhance the reputation of health care institutions.
- Health care social media marketing: Leveraging social media platforms to engage with patients and build online communities.
- Health care analytics and data-driven marketing: Using data to inform marketing decisions and optimize campaign performance.
- Health care sales and customer relationship management: Developing sales strategies and building strong relationships with patients and health care providers.
After completing this program, graduates are well-prepared for leadership roles in all facets of business and prepared to use data and metrics to promote health care at the corporate level.
The College of Business and Technology at East Tennessee State University holds accreditation from AACSB International. This prestigious accreditation body ensures the program meets the highest standards for quality and rigor in business education. This accreditation can enhance graduates’ career prospects and increase their earning potential. This program offers six start dates throughout the year.
| ETSU Online MBA in Health Care Marketing | ||
|---|---|---|
| Program | Degree Type | Learn More |
| Online MBA - Health Care Marketing | Master's Degree | Visit Site |
For the 2023-2024 academic year, we have 112 schools in our MHAOnline.com database and those that advertise with us are labeled “sponsor”. When you click on a sponsoring school or program, or fill out a form to request information from a sponsoring school, we may earn a commission. View our advertising disclosure for more details.
What to Expect from the ETSU Online MBA – Health Care Marketing
Admission Requirements: To be eligible for the ETSU Online MBA in Health Care Marketing, applicants must have a bachelor’s degree from an accredited institution. Additionally, applicants must submit an online application and official transcripts. Some applicants with relevant work experience may be considered for admission even if they do not meet the minimum 2.5 GPA requirements. Entrance exams, such as the GMAT or GRE, may be required for some applicants.
State Restrictions: While the ETSU Online MBA in Health Care Marketing is available as a fully online program, it is important to know that some states may have specific restrictions or requirements for individuals seeking to work in health care marketing within their jurisdiction. These regulations can vary significantly, including particular licensing requirements, continuing education obligations, or restrictions on certain professional activities. Prospective students should thoroughly research the specific regulations and licensing requirements in their intended state of practice to ensure they meet all necessary qualifications.
Study Plan: The ETSU Online MBA in health care marketing is designed to be completed in approximately two years when pursued full-time. The program typically comprises 36 credit hours, including core MBA courses and specialized health care marketing electives. Students enrolled full-time can expect to take two courses per semester, including summer sessions, to stay on track for timely completion. For those balancing other commitments, a part-time study plan is also available, allowing for a more flexible pace but extending the overall duration of the program.
ETSU Online MBA – Health Care Marketing Curriculum: The ETSU Online MBA in health care marketing provides a comprehensive curriculum that blends core business principles with specialized knowledge in health care marketing. Students will engage in foundational MBA courses covering essential topics such as financial management, organizational leadership, and strategic management. In addition to these core subjects, the program includes focused courses on health care marketing, emphasizing strategies for market research, consumer behavior, and brand management within the healthc are sector. The curriculum is designed to equip students with the analytical and strategic skills necessary to navigate the unique marketing challenges in the health care industry, preparing them for leadership roles in this dynamic field.
Online Experience: The ETSU Online MBA in health care marketing is delivered entirely online, providing students with a flexible and convenient learning experience. The program is designed to accommodate the needs of working professionals, allowing them to access course materials, participate in discussions, and complete assignments from any location. The online platform supports interactive learning through virtual lectures, discussion forums, and collaborative projects, fostering a dynamic and engaging educational environment. Importantly, no on-campus components are required for this program, making it accessible to students regardless of their geographical location.
On-Site Requirements: This fully online format enables learners to balance their studies with personal and professional commitments without being physically present on campus.
Paying for the ETSU Online MBA – Health Care Marketing
The tuition for the ETSU Online MBA in health care marketing can vary depending on the student’s residency status and the number of credits enrolled. This program is renowned for its competitive tuition rates, particularly for students residing in Tennessee and adjacent states. For precise information about tuition and fees, it is advisable to consult the university’s website or contact the admissions office directly. ETSU additionally provides scholarships and financial aid options to assist students in managing their educational expenses.
Furthermore, ETSU offers a variety of scholarships and grants to help students reduce the cost of their education. These financial aid opportunities may be awarded based on academic achievement, financial need, or other specific criteria.
East Tennessee State University Online MBA - Health Care Marketing
For the 2023-2024 academic year, we have 112 schools in our MHAOnline.com database and those that advertise with us are labeled “sponsor”. When you click on a sponsoring school or program, or fill out a form to request information from a sponsoring school, we may earn a commission. View our advertising disclosure for more details.
- Highly affordable tuition (listed below) for state residents with affordable e-rate available to out-of-state students
- A convenient 6 start dates per year
- Offered by the AACSB-accredited ETSU College of Business and Technology
| Degree Level | Master's Degree |
| Program Start Dates | 6 - 2 fall, 2 spring, 2 summer |
| Credits Needed to Graduate | 36 |
| Time to Complete? | As few as 12 months |
| 100% Online? | Yes |
| Program Accreditation | AACSB - The ETSU College of Business and Technology, which offers the MBA, is AACSB-accredited |
| Level of Education Required? | Bachelor's degree or higher |
| GRE or GMAT Required? | GMAT Required, with GMAT Waiver available to students who meet certain conditions. |
| Work Experience Required? | None |
| Credit Hours | 36 |
| Average Cost Per Credit | $698.00 |
| Estimated Program Tuition * | $25,128.00 |
Tuition is calculated based on credits, at the published tuition rate. For programs with variable tuition rates, we use the rates for part-time students. Tuition number represents the cost of tuition for the entire program, not per semester or year. Estimated total tuition does not include additional fees, unless otherwise specified. Please check here for any tuition updates.
